With the global epidemic still spreading, this year's Canton Fair implemented online and offline integrated exhibitions for the first time, speeding up digital transformation, and opening up a new model, new normal, and big scene for the two-line exhibition of the Canton Fair.
The online exhibition platform has further optimized the negotiation function, enriched display formats such as graphics, video, 3D, VR, and live broadcast, so that both parties can break through the time and space constraints, communicate and dock around the clock, acquire customers, and reach cooperation. More and more Chinese exhibitors rely on independent research and development, and use technological innovation as the support. “Branding” and “producing new products” at the Canton Fair have become the “new normal”. Approximately 26,000 Chinese and foreign companies participated in the exhibition, and a total of 2,873,900 exhibits were uploaded, an increase of 113,600 over the previous session. Among them, 898,200 pieces of new products, 112,700 pieces of smart products, and 248,600 pieces of products with independent intellectual property rights, an increase of 59,700 pieces, 2,000 pieces, and 9,200 pieces, respectively, compared with the previous session, which fully demonstrated to global buyers Creation, Chinese brand, and innovative vitality of Chinese technology. The online platform has accumulated 32.73 million visits. Exhibitors had a total of 43,000 live broadcasts, and more than 350,000 people watched the live broadcast online. The offline exhibition area is about 400,000 square meters, with 7,795 exhibiting companies. A total of 600,000 visitors have entered the museum. Many exhibitors have moved their live broadcast rooms to the exhibition site, offline physical exhibitions, online scene-based displays, enthusiastic interactions, and all-round and multi-channel enhancement of corporate brand image.
